The best PR agency for interior brands in 2026

PR is essential for interior brands in 2026. Whether you’re a product-led brand focused on driving sales or an interior designer aiming to become a household name, PR plays a crucial role in the brand-building process.

So, when it comes time to hire a PR agency, how do you make the right choice? We’ve done the research and, drawing on our team’s collective two decades of experience in PR, we’ve identified the best home and interiors PR agency to consider in 2026.

5 Best Interiors PR Agencies Compared

Here’s a quick comparison of the agencies we'll cover:

Agency	Best For	Industry Focus	Notable Clients (Previous and Current)	Clients Regularly Featured In	Estimated Pricing
Unearth PR	Interior brands and designers looking to become household names and industry leaders through media features.	Lifestyle brands including interiors, fashion, and beauty.	The Range, Bensons for Beds, Laura James, Sleepy Piglet, Bathroom Deal.	ELLE Decor, House Beautiful, Ideal Home, Architectural Digest, Woman & Home, Livingetc, Country & Townhouse, Homes & Gardens, The Times, The Independent.	Custom pricing from £2,000 per month.
Sandford PR	Powerful campaigns and inspiring brand storytelling, connecting brands with industry experts.	Design, architecture, interiors, and luxury sectors.	Armac Martin, Bolon, Pooky, Open Design Studio, Jennifer Manners.	Wallpaper, Country & Townhouse, The World of Interiors, Homes & Gardens, My Homebuilding Magazine, English Home Magazine, Livingetc.	Undisclosed custom pricing.
Sellers PR	Generating compelling ideas and engaging content to tell your story through varied PR and marketing services.	Home interiors, lifestyle, luxury, design, and retail.	Perrin & Rowe®, Dualit, Laminam, Miele, STAUB.	Kitchens, Bedrooms, & Bathrooms Magazine.	Undisclosed custom pricing.
The Design Collective	Delivering creative campaigns and strategic brand development.	International design-focused brands.	Bert & May, Fired Earth, Mylands, Tori Murphy, Yellow London.	Homes & Gardens, The English Home, Kitchens, Bedrooms, & Bathrooms Magazine, House & Garden, Livingetc.	Undisclosed custom pricing.
Pursue PR	Offering big PR agency thinking with a senior-personalised approach.	Interiors, design, and lifestyle.	Alternative Flooring, Knot & Grain, Direct Stoves, Aurelo, YesColours.	Undisclosed.	Undisclosed custom pricing.

The 5 Best Interior PR Agencies in 2026

1. Unearth PR

   Unearth PR stands out as the best interiors PR agency for brands prioritising high-quality media coverage, thanks to its clear specialism in securing features for interior brands and experts.

   In contrast, many of the other agencies listed provide broader, full-service offerings, while Unearth PR concentrates on consistent coverage in top-tier consumer and national publications.

   Unearth PR is a 5-star rated PR agency founded by Georgia Gadsby March, who built and implemented the first ever consumer PR strategy for billion-pound home and interiors retailer The Range. Georgia has also led PR activity for well-known interiors brands including Bensons for Beds, Piglet in Bed, Eve Sleep, Swyft, Vinterior, ufurnish, and Ruggable.
   
   Current interior clients of Unearth PR include mattress brand Sleepy Piglet (prevously Crafted Beds) and British home and furniture brand Laura James Home, both of which have secured regular features in leading interiors titles such as House Beautiful, Country & Townhouse, Ideal Home, and Homes & Gardens. The agency also boasts regular features in Stylist Magazine, The Times, The Independent, Evening Standard, Glamour Magazine, and even Vogue. 

   As a boutique agency, Unearth PR are positioned as an affordable option for growing home and interior brands and are often praised in testimonials for their high standard of results alongside fair pricing models. Their PR packages start from just £2,000 per month (+VAT). 

   Warren Kinloch, the E-commerce Manager at Bathroom Deal, said; “Georgia and her team are amazing to work with and deliver some fantastic results. With a keen eye for detail and creative on very relevant content I can honestly say that the team at Unearth PR are a pleasure to work with.”

   Unearth PR has also received industry recognition, including being named one of the great interiors PR agencies by PressLoft, a Rising Star nomination at the UK National Start-Up Awards, and the founder being recognised as a Devon Chamber of Commerce 30 Under 30 honouree for impactful client work.
   

2. Sandford PR

   A brilliant agency for luxury and premium interiors brands, Sandford PR is best suited to interiors, design, and architecture brands looking for powerful storytelling-led campaigns that connect them with industry experts and tastemakers.

   With a client list that includes Armac Martin, Bolon, Pooky, Open Design Studio, and Jennifer Manners, Sandford PR has demonstrated consistent success working with established and design-led interiors brands. Their work regularly appears in respected interiors and design publications such as Wallpaper, The World of Interiors, Homes & Gardens, Country & Townhouse, Livingetc, and English Home Magazine.
   
   Sandford also publishes the Sandford Snapshot newsletter, sharing insights on design, interiors PR, digital trends and media strategy, highlighting their knowledge of the industry.
   

3. Sellers PR

   Founded in 1995, Sellers PR has adapted over decades of change in both traditional media and the digital landscape and is a strong choice for interiors and lifestyle brands seeking a broader PR and marketing service. The agency positions itself as a creative partner, helping brands tell their story through a combination of PR, content creation, and strategic communications.

   The agency has worked with names across home interiors, lifestyle, and luxury retail, including Perrin & Rowe®, Dualit, Laminam, Miele, and STAUB and are particularly experienced in the kitchens and appliances space, with regular client features appearing in Kitchens, Bedrooms, & Bathrooms Magazine.
   

4. The Design Collective

   Perfect for brands with an international focus, The Design Collective specialises in delivering long-term strategic brand development for design-focused interiors brands.Their services go beyond traditional media placements to include digital and social strategy, creative content, event management, partnerships and collaborations, giving clients a multi-layered presence across both press and wider marketing initiatives.
   

5. Pursue PR

   Specialising in interiors, lifestyle and design, Pursue PR blends PR, influencer engagement, content creation, event support and brand consultancy to help brands raise their profile across print, digital and social platforms.

   Whilst the agency doesn’t share any earned media coverage or pricing online, their case studies offer deeper insight into the success they’ve achieved for clients including, Alternative Flooring, Knot & Grain, Direct Stoves, Aurelo, YesColours.

5 Best Interiors PR Agencies - Pros and Cons:

Here’s a quick pros and cons list for the agencies we’ve covered:

Agency	Pros	Cons
Unearth PR	Strong focus on media features, not diluted by unrelated services. Proven track record placing brands in top-tier consumer and national press. Founder-led agency with direct experience building billion-pound interiors brands. Boutique structure means clients receive hands-on, senior-level attention. Transparent and competitive pricing, with packages starting from £2,000 per month.	Not a full-service marketing agency (e.g. social media, paid media, branding). Best suited to brands that value editorial coverage and aren't looking for additional social media or marketing support.
Sandford PR	Deep expertise in design, architecture, and luxury interiors. Strong emphasis on storytelling and long-term brand narrative. Excellent relationships with high-end design and interiors publications. Offers a broader communications mix, including digital strategy and influencer engagement. Well suited to premium brands with international ambitions.	Pricing is undisclosed and likely more suited to established brands. Campaigns are often more long-term, strategic, and brand-led, which may not suit brands seeking fast-paced high-volume press wins.
Sellers PR	Strong reputation in kitchens, appliances, and home technology sectors. Offers a wide range of PR and marketing services beyond traditional media relations. Suitable for brands wanting integrated PR and marketing support.	Strong evidence of industry and B2B coverage and less of national and consumer press. Pricing is undisclosed and likely more suited to established brands.
The Design Collective	Creative, design-led approach. Offers strategic brand development alongside PR. Experience working with internationally recognised design brands. Strong presence across both consumer and trade interiors publications. Ideal for brands seeking long-term positioning rather than short-term coverage.	Pricing is undisclosed and likely more suited to established brands. Campaigns are often more long-term, strategic, and brand-led, which may not suit brands seeking fast-paced high-volume press wins.
Pursue PR	Senior-led, boutique agency model with personalised service. Combines PR, influencer engagement, content, and consultancy. Appeals to brands wanting strategic input without large-agency bottlenecks.	Examples of client coverage isn’t available on-site. Pricing is undisclosed and likely more suited to established brands.

How to Choose the Right Interiors PR Agency

When we compare the best home & interiors PR agencies for 2026, the right choice really needs to align with what success looks like for your brand specifically. Based on our research, Unearth PR is best suited to interior brands and designers focused on consistent media coverage, national press visibility, and becoming recognised household names. However, Sandford PR and The Design Collective are better aligned with luxury and design-led brands prioritising long-term brand positioning and storytelling, while Sellers PR and Pursue PR offer broader communications support for established interiors and lifestyle brands.

All of the agencies listed above are strong options and excellent choices in their own right. Ultimately, the right decision comes down to selecting the agency that best aligns with your brand’s objectives and long-term goals.

Why choose a specialist interiors PR agency rather than a general PR agency?

A specialist interiors PR agency, like Unearth PR, has strong relationships and connections with interiors media. They have a clear understanding on the landscape and what stories the interior media will be working on at certain points in the year. They can often trend forecast and identify how to position your brand on a timeline that accurately aligns with the editorial timelines of the interior press. This puts your brand in the best position possible to secure top tier quality press features. An agency with a large amount of interiors experience will be able to deliver more targeted results than a generalist approach.